First business and health care day in Beijing
Today, after an awesome cultural experience for three days in Beijing, we got up early and traveled through the city toward PwC PricewaterhouseCoopers which is located in the south of Beijing. We have been warmly welcomed by Lea Gebhardt, who is a tax manager of PwC in Beijing. She is Swiss and was charged by the PwC Zurich to work for around 5 years in Beijing.
PwC is a consulting and trust company providing assurance, tax and advisory services, located in 158 countries, including Mainland China. Related to China, PwC is mainly providing its services to European companies willing to enter or even having entered the Chinese market.
According to Ms. Gebhardt’s presentation the Chinese market is growing fast and the opportunity to find a niche market is high but it is very difficult to enter the market due to administrative issues. While choosing the geographical location of the company many factors have to be taken into consideration such as education level of the population, regional aspects, environmental concerns and local economic policies.
It was very impressive to hear that the administrative issues in liquidating a company is more difficult than setting up a company. However, already founding a branch office takes five to eight months. Also interesting is that stated owned companies are pushing salaries of talents which forces private companies to adapt. This is a tactic of the government in order to rise the GDP.
In the afternoon, we had our first trip, which was related to our main project topic called “Health of a Nation”. For this, we have been visited first to the Third Affiliated Hospital of BJ University of Chinese Medicine and followed by its Campus.
Traditional Chinese Medicine (TCM) includes acupuncture, moxibustion, tuina and especially disease treatment with herbs. After an interesting presentation of the health care system in China by Professor Mr. Tang, we had the great opportunity to talk to students of the Beijing University of Chinese Medicine. During the conversations we got interesting input from a student’s point of view and we discussed different topics such as view on TCM, censorship in China and geographical dimensions.
Marco Erni & Özlem Kösker