Insight China is a unique inter-disciplinary international business project of the University of Applied Sciences (FHNW) Northwestern Switzerland, organized by students of International Management Bachelor degree program for final-year students from the Schools of Business, Engineering, Applied Psychology, Social Work and Life Sciences.

The main purpose of this project is to prepare final-year students in doing business in China. Moreover, the project should foster intercultural exchange as well as helping students to build up a professional network in China.

The project consists of two parts. The first part is a one-week preparatory seminar in Olten with expert guest lecturers from various fields such as Management, Politics, Culture and Law who offer a thorough introduction to life and work in China. The second part consists of a two-week on-site trip to China, where participating students get a unique chance to experience the meaning of Chinese culture and business world in real life.

This year, the topic of Insight China is "From made in China to Designed in China" where we focus on the new 5 year plan of the Chinese government. We cover issues such as consumption, technology and sustainability.

Join us and get a fascinating insight into China!

Your 2012 Insight China Project Team